Bill
Glazer’s “3” Ways to MAXIMIZE Peak Performance
PUTTING
ALL THE PIECES TOGETHER
It
should be obvious to you by now that each of “The 3 Ways I Know to Maximize
Peak Performance” really works best when they all work together rather than
separately. In fact, I believe it is really impossible not to have them working
at the same time.
#1: WORK HARD-SMART!
The
first thing that I do to get so much done is I work hard-smart! What does it
mean to work hard-smart? Let me explain. I’m not ashamed to admit it; I
actually work very hard and put many hours into my businesses. In fact, I find
it quite interesting when people brag to me how little they work. These are the
same people who are either not successful, will never reach a higher level of
success, or are just plain lucky.
While
I will admit that I attribute some of my success to luck, I have never counted on
it and I certainly would never wait for it to happen. Instead, I put in the
time and effort necessary to accomplish my objectives.
Putting
in a 40, 50, or 60-hour work-week isn’t the answer. It’s making sure you use
those hours effectively. Here’s a little exercise for you to do in order
to help you determine how to work hard-smart.
First,
determine how much your time is worth? Are you a twenty dollar an hour person
or a two thousand dollar an hour person? Most likely, you are somewhere in
between.
Next,
for an entire week, log all of your activities and put beside each one how long
it took you to accomplish it. This is sometimes not easy to do, especially when
you multi-task, but do the best job you can in approximating your time for each
task.
Now,
go back to each task and multiply what your time is worth by the amount of time
it took you to accomplish it. I guess you’ve figured out where I’m going with
this. Once you see how much it’s costing you to accomplish each task, determine
if it is the best use of your time or are you better off delegating or hiring
someone else to accomplish the task so you can only spend your time doing those
things where you are being compensated for what your time is worth.
That’s
why I would never cut my own grass or wash one of my cars. I can easily hire
someone who is willing to work for much less than me to do those tasks. If I
really enjoyed cutting grass as a hobby or found it therapeutic, well that’s a
different story. But, I don’t…so
I would never do it. The same holds true for tasks in my business. I try to
spend as much of my time doing those tasks that can pay me how much my time is
worth. In my company, it’s primarily overseeing the marketing and creating
online and offline copy that generates sales. This is what I mean when I refer to
WORK HARD-SMART – not just working hard.
#2: SYSTEMATIZE
The
next thing I do to get so much done is to Systematize whenever I can. After
all, by definition, a System is a group of activities that when working together
in the correct sequence, accomplishes an objective.
The
funny thing is that you, and every business for that matter, have Systems. The
problem is that most of them are either lousy or not thought out carefully. They
just kind of happened. I remember when I was working in the family menswear
stores my father implemented a System to stamp every receipt “paid.” Years
later, our cashiers had a point of sale computer system and a receipt could
only be generated after it was paid, but we still stamped each receipt until
one day a manager asked me why we were still doing it and I said, “Duh!” My
manager was right; this was a System that was put into place that outlived its
usefulness. Unfortunately, most businesses have Systems like these.
On
the other hand, when Systems are properly utilized, they provide a massive
amount of leverage. For example, I have been teaching entrepreneurs for years
that they need a System to reactivate Lost Customers as they are some of the
easiest Customers to get to return to a business.
#3: GETTING THINGS DONE
THROUGH OTHERS
People
are often curious about my management style. I tell them that it is very
simple. My definition of management is getting things done through others. The
truth is that you cannot ever grow your business or income without the help of
others.
I
don’t care if you never have an employee; you still need to get things done
through others. You might need to outsource or solicit the help of co-workers,
but in order to grow and maximize your peak performance you’ve got to
eventually delegate some of your tasks.
While
more and more people seem to be going the route of virtual assistants these
days, I guess I’m still old-school; I like to have employees around me. This is
not to say that we don’t outsource a lot of tasks such as printing and fulfillment,
but as of the writing of this chapter, Glazer-Kennedy Insider’s Circle™ and its
affiliate companies employ approximately thirty employees.
I
am also a big believer in “delegating with accountability.” By that, I mean
that I delegate as much as I can to the appropriate person, but everything I
delegate is done using a system that I learned from my management mentor and
friend, Vince Zirpoli, who calls it SMART delegation. It’s an acronym for
S = Specific M = Measurable A =
Attainable R = Relevant T = Time Bound
I
never delegate anything that does not meet the above criteria, and as you can
see there is a
Specific
agreed-upon deadline as to when it will be accomplished.
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