1. Have deep-rooted knowledge of your target audience. Business follows people. The deeper your understanding of the people in your emerging market, the easier it becomes to serve them the right product. For Boris Mordkovich, the founder of Evelo, an electric bike company, says, “Success in entering new markets and taking over comes when you spend heavily in getting to know your product’s target audience, and aggressively serving them your products based on the customer information you have on them." From Mordkovich's perspective, startups can’t survive for long in new markets with aggressive competitors if they don’t have an edge over the competitors in customer information. “Not everyone is your target customer," he added. Previously, we were heavily targeting the 20s and 30s for our electric bikes. But fortunately, due to our heavy investment in knowing our target audience and how to serve them, we accidentally discovered that our main customers were
Love people who hate you. Pray for people who have wronged you. It won’t just change their life…it’ll change yours.